Miley Cyrus just torpedoed her own career, and MTV helped

I spent a lot of time late Sunday night entertaining a sleep-deprived theory that Miley’s VMA hosting gig was a setup. I mean, everything’s a setup in some way; gathering hundreds of the most followed people on Twitter under the hallowed roof of something called the Microsoft Theater is a setup within a setup, a canvas upon which countless profitable setups can be executed. On first glance, Viacom giving Miley Cyrus carte blanche on live TV for three hours seems like a gift, a cynical holiday bonus from a company whose dwindling relevance was temporarily decelerated in 2013 by her headline-grabbing twerk-like gestures and tongue gymnastics.

Read more : http://www.theverge.com/2015/9/1/9235025/miley-cyrus-mtv-vma-2015-nicki-minaj

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